Launched in 2016, Placer.ai’s SaaS platform gives its clients real-time data that helps them make decisions like where to rent or buy properties, when to hold sales and promotions and how to manage assets.
Placer.ai analyzes foot traffic and also creates consumer profiles to help clients make marketing and ad spending decisions. It does this by collecting geolocation and proximity data from devices that are enabled to share that information. Placer.ai’s co-founder and CEO Noam Ben-Zvi says the company protects privacy and follows regulation by displaying aggregated, anonymous data and does not collect personally identifiable data. It also does not sell advertising or raw data.
“Up until now, we’ve been heavily focused on the commercial real estate sector, but this has very organically led us into retail, hospitality, municipalities and even [consumer packaged goods],” Ben-Zvi told TechCrunch. “This presents us with a massive market, so we’re just focused on building out the types of features that will directly address the different needs of our core audience.”
He adds that lack of data has hurt retail businesses with major offline operations, but that “by effectively addressing this gap, we’re helping drive more sustainable growth or larger players or minimizing the risk for smaller companies to drive expansion plans that are strategically aggressive.”
In one sentence, what does Placer.ai do?
Placer.ai is a free online tool providing anyone instant access to deep consumer insights for any physical location, driving smarter decision-making.
Interesting… how does it work?
Placer.ai aims to tell users not just who visits a business but where they came from and where they go after they leave. Machine learning is then used to make predictions about customer data or visitation trends.
What kind of clients does Placer.ai serve?
The company currently serves clients in the retail (including large shopping centers), commercial real estate and hospitality verticals, including JLL, Regency, SRS, Brixmor, Verizon and Caesars Entertainment.
What differentiates Placer.ai from other startups?
Other startups in the same space include Dor, Aislelabs, RetailNext, ShopperTrak and Density. Ben-Zvi says Placer.ai wants to differentiate by providing more types of real-time data analysis.
“While there are a lot of companies touching the location analytics space, we’re in a unique situation as the only company providing these deep and actionable insights for any location in the country in a real-time platform with a wide array of functionality,” says Ben-Zvi said.
Want to see it for yourself? Placer.ai recently launched a free version of its app that can share limited foot traffic movement details about virtually any business in the U.S.