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Joint Venture Marketing

In joint venture marketing, companies pool their marketing resources to maximize brand awareness and sales revenue. However, while integrating marketing forces has many benefits, there are a number of factors to consider before entering a joint venture agreement.

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Corporations vs. Joint Ventures

A corporation is a legal entity in which shareholders operate as a single business entity. Establishing a corporation is a useful strategy for business growth and development. Corporations are legally comparable to an individual business operation and treated with the same rights and responsibilities.

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Tutorial

Forming a Successful Joint Venture

Companies often form joint ventures with one another for their mutual benefit. These business partnerships boost available capital for investment, making each group financially stronger. Further, joint ventures also eliminate the uncertainty inherent in all business ventures by sharing risks across all participants...

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Tutorial

Taxes & Joint Venture Agreements

A joint venture (JV) is created when two companies work together on a single project and is formed when a joint venture agreement is signed, contractually detailing the duties and rights of each party. A JV agreement specifies every aspect of a joint venture...

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News

Thinking of Investing in a Vacation Home? Florida Is the Place to Go!

Featured Author: Jim McKinley If you love going to the beach, chances are you’ve said something to this effect at one point or another: “Ah, it would be nice to have a vacation home here.” And when you invest in a property in the right place, it really can be nice. Not only can it provide you with a sun-soaked getaway, but it can also turn out to be a lucrative asset if you use it as a vacation rental. 

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Proptech Spotlight: Inspectify

The process of transitioning from a homebuyer to a homeowner is tedious and requires many moving parts. Finding, hiring, and scheduling inspectors while getting transparent pricing outdated, inconvenient, inefficient, and typically don’t provide a clear report of what was discovered.

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News

The Path to Going Public: Compass Files it's S-1

Compass just filed its S-1 to go public. What was the most interesting part of this filing? The fact that they have made such a big investment in ancillary title services, including their acquisition of tech-driven title company Modus and another D.C.-based title company, where they will likely deploy their newly acquired technology there as well. 

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Tutorial

Shaping Your Joint Venture Strategy

Throughout the business landscape, many decisions must be made, both big and small. The chance for success increases when businesses are positioned strategically. Companies that evolve with their industry maintain unified teams and clearly-stated goals. Below, discuss scenarios in which shaping a joint venture strategy is essential.

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Staying Aligned in Your Joint Venture

The strategy, scope, governance, and logistics can feel overwhelmingly clear at the start of a joint venture (JV). When looked at down the line, natural differences between the partners are likely to arise about how to build, manage and evolve the venture. This can include how involved parent staff should be in prioritizing the JV product development slate, whether contracts should be sole or competitively sourced, or how information-sharing protocols should work when the venture sells into a parent company customer. 

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