Joint Venture Marketing
In joint venture marketing, companies pool their marketing resources to maximize brand awareness and sales revenue. However, while integrating marketing forces has many benefits, there are a number of factors to consider before entering a joint venture agreement. Marketing in joint ventures occurs when two organizations combine their marketing strategies in order to attract more customers and to increase their revenue. A joint venture marketing agreement is an agreement between two organizations where both businesses collaborate on marketing strategies designed to boost market share and revenue.